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University brand: A systematic literature review

Despite its significant role, brand management is an oft-overlooked and challenging aspect in the development of academic institutions, especially in higher education context. Based on a systematic review of journal articles from various sources including ScienceDirect, Emerald Insight and SpringerL...

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Detalles Bibliográficos
Autores principales:	Yaping, Xiao, Huong, Nguyen Thi Thu, Nam, Nguyen Hoang, Quyet, Phan Dinh, Khanh, Cao Tuan, Anh, Dao Thi Ha
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Elsevier 2023
Materias:	Review Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10279816/ https://www.ncbi.nlm.nih.gov/pubmed/37346330 http://dx.doi.org/10.1016/j.heliyon.2023.e16825

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