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Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management

Many people now consider social media to be an integral part of their daily routines, which has enabled companies to implement successful corporate social responsibility campaigns through these platforms. The direct interaction with stakeholders offered by social media helps companies to build under...

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Detalles Bibliográficos
Autores principales: Kvasničková Stanislavská, Lucie, Pilař, Ladislav, Vogli, Xhesilda, Hlavsa, Tomas, Kuralová, Kateřina, Feenstra, Abby, Pilařová, Lucie, Hartman, Richard, Rosak-Szyrocka, Joanna
Formato: Online Artículo Texto
Lenguaje:English
Publicado: PeerJ Inc. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10280435/
https://www.ncbi.nlm.nih.gov/pubmed/37346616
http://dx.doi.org/10.7717/peerj-cs.1390
Descripción
Sumario:Many people now consider social media to be an integral part of their daily routines, which has enabled companies to implement successful corporate social responsibility campaigns through these platforms. The direct interaction with stakeholders offered by social media helps companies to build understanding, trust, and their image. The aim of this study was to identify key topics and trends communicated in connection with corporate social responsibility on the Twitter social network from 2017 to 2022. Analysis of 520,638 tweets by 168,134 unique users identified a predominance of environment-related topics: Sustainability, Climate Change, and Waste management. However, Charity remains the largest single topic. Based on the trend analysis, the areas of ESG, Social Impact, and Charity were identified as growth areas in communication, while Green and Philanthropy, on the other hand, were identified as decreasing.