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Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management

Many people now consider social media to be an integral part of their daily routines, which has enabled companies to implement successful corporate social responsibility campaigns through these platforms. The direct interaction with stakeholders offered by social media helps companies to build under...

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Autores principales: Kvasničková Stanislavská, Lucie, Pilař, Ladislav, Vogli, Xhesilda, Hlavsa, Tomas, Kuralová, Kateřina, Feenstra, Abby, Pilařová, Lucie, Hartman, Richard, Rosak-Szyrocka, Joanna
Formato: Online Artículo Texto
Lenguaje:English
Publicado: PeerJ Inc. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10280435/
https://www.ncbi.nlm.nih.gov/pubmed/37346616
http://dx.doi.org/10.7717/peerj-cs.1390
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author Kvasničková Stanislavská, Lucie
Pilař, Ladislav
Vogli, Xhesilda
Hlavsa, Tomas
Kuralová, Kateřina
Feenstra, Abby
Pilařová, Lucie
Hartman, Richard
Rosak-Szyrocka, Joanna
author_facet Kvasničková Stanislavská, Lucie
Pilař, Ladislav
Vogli, Xhesilda
Hlavsa, Tomas
Kuralová, Kateřina
Feenstra, Abby
Pilařová, Lucie
Hartman, Richard
Rosak-Szyrocka, Joanna
author_sort Kvasničková Stanislavská, Lucie
collection PubMed
description Many people now consider social media to be an integral part of their daily routines, which has enabled companies to implement successful corporate social responsibility campaigns through these platforms. The direct interaction with stakeholders offered by social media helps companies to build understanding, trust, and their image. The aim of this study was to identify key topics and trends communicated in connection with corporate social responsibility on the Twitter social network from 2017 to 2022. Analysis of 520,638 tweets by 168,134 unique users identified a predominance of environment-related topics: Sustainability, Climate Change, and Waste management. However, Charity remains the largest single topic. Based on the trend analysis, the areas of ESG, Social Impact, and Charity were identified as growth areas in communication, while Green and Philanthropy, on the other hand, were identified as decreasing.
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spelling pubmed-102804352023-06-21 Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management Kvasničková Stanislavská, Lucie Pilař, Ladislav Vogli, Xhesilda Hlavsa, Tomas Kuralová, Kateřina Feenstra, Abby Pilařová, Lucie Hartman, Richard Rosak-Szyrocka, Joanna PeerJ Comput Sci Human-Computer Interaction Many people now consider social media to be an integral part of their daily routines, which has enabled companies to implement successful corporate social responsibility campaigns through these platforms. The direct interaction with stakeholders offered by social media helps companies to build understanding, trust, and their image. The aim of this study was to identify key topics and trends communicated in connection with corporate social responsibility on the Twitter social network from 2017 to 2022. Analysis of 520,638 tweets by 168,134 unique users identified a predominance of environment-related topics: Sustainability, Climate Change, and Waste management. However, Charity remains the largest single topic. Based on the trend analysis, the areas of ESG, Social Impact, and Charity were identified as growth areas in communication, while Green and Philanthropy, on the other hand, were identified as decreasing. PeerJ Inc. 2023-05-18 /pmc/articles/PMC10280435/ /pubmed/37346616 http://dx.doi.org/10.7717/peerj-cs.1390 Text en © 2023 Kvasničková Stanislavská et al. https://creativecommons.org/licenses/by/4.0/This is an open access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/) , which permits unrestricted use, distribution, reproduction and adaptation in any medium and for any purpose provided that it is properly attributed. For attribution, the original author(s), title, publication source (PeerJ Computer Science) and either DOI or URL of the article must be cited.
spellingShingle Human-Computer Interaction
Kvasničková Stanislavská, Lucie
Pilař, Ladislav
Vogli, Xhesilda
Hlavsa, Tomas
Kuralová, Kateřina
Feenstra, Abby
Pilařová, Lucie
Hartman, Richard
Rosak-Szyrocka, Joanna
Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management
title Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management
title_full Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management
title_fullStr Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management
title_full_unstemmed Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management
title_short Global analysis of Twitter communication in corporate social responsibility area: sustainability, climate change, and waste management
title_sort global analysis of twitter communication in corporate social responsibility area: sustainability, climate change, and waste management
topic Human-Computer Interaction
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10280435/
https://www.ncbi.nlm.nih.gov/pubmed/37346616
http://dx.doi.org/10.7717/peerj-cs.1390
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