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Studying the dimensions of m-interactivity and customers’ engagement in m-commerce applications
These days, technology has a significant role in the success of selling and buying goods through m-commerce applications. Therefore, this study aims to study the impact of dimensions of M-interactivity on customers’ engagement in m-commerce and the effect of customers’ attention in m-commerce on cus...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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PeerJ Inc.
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10280500/ https://www.ncbi.nlm.nih.gov/pubmed/37346710 http://dx.doi.org/10.7717/peerj-cs.1392 |