Using the ‘4Ps’ social marketing strategy to overcome vaccination hesitancy: COVID-19 vaccine coverage in a Chinese college as an example

OBJECTIVES: To explore the role of the ‘4Ps’ social marketing strategy on vaccine hesitancy and its impact on public vaccine coverage. The ‘4Ps’ strategy (place, price, product and promotion) is a social marketing tool that had addressed many public issues and vaccinations. METHODS: This study was a...

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Detalles Bibliográficos
Autores principales: Zheng, Baojia, Yan, Jiao, Wang, Xiaoqing, Tang, Yuxin, Xiang, Yali
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Saudi Medical Journal 2023
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10284222/
https://www.ncbi.nlm.nih.gov/pubmed/37343992
http://dx.doi.org/10.15537/smj.2023.44.6.20220696

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