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Reputation based on internal capabilities: The case of small enterprises within the Colombian orange economy
This study seeks to understand how micro, small, and medium-sized enterprises (MSMEs) can be innovative while developing their reputation. In doing so, this study focuses on companies classified as promoters of Colombia’s “orange economy,” which relates to the country’s cultural and creative diversi...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10284378/ https://www.ncbi.nlm.nih.gov/pubmed/37343021 http://dx.doi.org/10.1371/journal.pone.0285026 |