Engaging customers with online restaurant community through mutual disclosure amid the COVID-19 pandemic: The roles of customer trust and swift guanxi

Online restaurant communities have emerged as an important channel for restaurants to engage customers and increase sales amid the COVID-19 pandemic in China. According to social penetration theory and social exchange theory, this study investigates how mutual disclosures between servers and custome...

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Detalles Bibliográficos
Autores principales: Liu, Min, Xu, Jie, Li, Shuhao, Wei, Min
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Authors. 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10285204/
http://dx.doi.org/10.1016/j.jhtm.2023.06.019

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10285204/
http://dx.doi.org/10.1016/j.jhtm.2023.06.019

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