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Engaging customers with online restaurant community through mutual disclosure amid the COVID-19 pandemic: The roles of customer trust and swift guanxi
Online restaurant communities have emerged as an important channel for restaurants to engage customers and increase sales amid the COVID-19 pandemic in China. According to social penetration theory and social exchange theory, this study investigates how mutual disclosures between servers and custome...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
The Authors.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10285204/ http://dx.doi.org/10.1016/j.jhtm.2023.06.019 |