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Customer satisfaction evaluation for drugs: A research based on online reviews and PROMETHEE-Ⅱ method
Online reviews of consumers after purchasing drugs online reflect the factors affecting their satisfaction. How to understand customer satisfaction through online reviews and tapping their needs to improve satisfaction has become an urgent issue facing pharmaceutical e-commerce companies. Based on t...
Autores principales: | Zhao, Xiangqi, Gao, Lixiang, Huang, Zhe |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Public Library of Science
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10286982/ https://www.ncbi.nlm.nih.gov/pubmed/37347798 http://dx.doi.org/10.1371/journal.pone.0283340 |
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