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Moral reframing of messages about mask-wearing during the COVID-19 pandemic

When communicating about political issues, messages targeted to resonate with the core values of the receiver may be effective, an approach known as moral reframing. During the COVID-19 pandemic, we tested the relationships between moral values and mask-wearing in a sample (N = 540) of self-identifi...

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Detalles Bibliográficos
Autores principales: Kaplan, Jonas T., Vaccaro, Anthony, Henning, Max, Christov-Moore, Leonardo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10287646/
https://www.ncbi.nlm.nih.gov/pubmed/37349385
http://dx.doi.org/10.1038/s41598-023-37075-3

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