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The framing of choice nudges prolonged processing in the evaluation of food images

Previous research suggests that the type of choice framing for evaluation tasks can influence the relationship between response time and preference-based decision-making. Two separable factors may modulate the preference-based decision-making: The set of choice options (with or without an option to...

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Autores principales: Xu, Ji, Jin, Yimeng, Lauwereyns, Johan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10290212/
https://www.ncbi.nlm.nih.gov/pubmed/37359857
http://dx.doi.org/10.3389/fpsyg.2023.1039251
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author Xu, Ji
Jin, Yimeng
Lauwereyns, Johan
author_facet Xu, Ji
Jin, Yimeng
Lauwereyns, Johan
author_sort Xu, Ji
collection PubMed
description Previous research suggests that the type of choice framing for evaluation tasks can influence the relationship between response time and preference-based decision-making. Two separable factors may modulate the preference-based decision-making: The set of choice options (with or without an option to defer) and the constraint of choice (with high or low maximum for inclusion). To clarify how these factors influence the process of preference-based decision-making, we designed a virtual-shopping paradigm with a series of food images presented consecutively, while varying the set of choice options and the constraint of choice. For the set of choice options, subjects were asked to choose for each food image in either a two-options condition (i.e., “take it” or “leave it”), or a three-options condition (i.e., “take it,” “wait,” or “leave it”). For the constraint of choice, subjects were instructed to select a maximum of either five items out of 80 (i.e., highly constrained) or 15 items out of 80 (i.e., less constrained). As in previous findings, the response times were consistently longer for “take it” than for “leave it” options. Importantly, this difference was exacerbated under high constraint, when subjects could select only five items, suggesting a role for opportunity-cost consideration in the decision process. Furthermore, as compared to two-options tasks, subjects consistently spent more time overall in the three-options tasks (with the option to defer), displaying lower acceptance rates, and particularly long response times for the “wait” option. This finding suggests that choice framing with a defer option nudges prolonged processing.
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spelling pubmed-102902122023-06-25 The framing of choice nudges prolonged processing in the evaluation of food images Xu, Ji Jin, Yimeng Lauwereyns, Johan Front Psychol Psychology Previous research suggests that the type of choice framing for evaluation tasks can influence the relationship between response time and preference-based decision-making. Two separable factors may modulate the preference-based decision-making: The set of choice options (with or without an option to defer) and the constraint of choice (with high or low maximum for inclusion). To clarify how these factors influence the process of preference-based decision-making, we designed a virtual-shopping paradigm with a series of food images presented consecutively, while varying the set of choice options and the constraint of choice. For the set of choice options, subjects were asked to choose for each food image in either a two-options condition (i.e., “take it” or “leave it”), or a three-options condition (i.e., “take it,” “wait,” or “leave it”). For the constraint of choice, subjects were instructed to select a maximum of either five items out of 80 (i.e., highly constrained) or 15 items out of 80 (i.e., less constrained). As in previous findings, the response times were consistently longer for “take it” than for “leave it” options. Importantly, this difference was exacerbated under high constraint, when subjects could select only five items, suggesting a role for opportunity-cost consideration in the decision process. Furthermore, as compared to two-options tasks, subjects consistently spent more time overall in the three-options tasks (with the option to defer), displaying lower acceptance rates, and particularly long response times for the “wait” option. This finding suggests that choice framing with a defer option nudges prolonged processing. Frontiers Media S.A. 2023-06-09 /pmc/articles/PMC10290212/ /pubmed/37359857 http://dx.doi.org/10.3389/fpsyg.2023.1039251 Text en Copyright © 2023 Xu, Jin and Lauwereyns. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Xu, Ji
Jin, Yimeng
Lauwereyns, Johan
The framing of choice nudges prolonged processing in the evaluation of food images
title The framing of choice nudges prolonged processing in the evaluation of food images
title_full The framing of choice nudges prolonged processing in the evaluation of food images
title_fullStr The framing of choice nudges prolonged processing in the evaluation of food images
title_full_unstemmed The framing of choice nudges prolonged processing in the evaluation of food images
title_short The framing of choice nudges prolonged processing in the evaluation of food images
title_sort framing of choice nudges prolonged processing in the evaluation of food images
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10290212/
https://www.ncbi.nlm.nih.gov/pubmed/37359857
http://dx.doi.org/10.3389/fpsyg.2023.1039251
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