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The framing of choice nudges prolonged processing in the evaluation of food images
Previous research suggests that the type of choice framing for evaluation tasks can influence the relationship between response time and preference-based decision-making. Two separable factors may modulate the preference-based decision-making: The set of choice options (with or without an option to...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2023
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10290212/ https://www.ncbi.nlm.nih.gov/pubmed/37359857 http://dx.doi.org/10.3389/fpsyg.2023.1039251 |
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author | Xu, Ji Jin, Yimeng Lauwereyns, Johan |
author_facet | Xu, Ji Jin, Yimeng Lauwereyns, Johan |
author_sort | Xu, Ji |
collection | PubMed |
description | Previous research suggests that the type of choice framing for evaluation tasks can influence the relationship between response time and preference-based decision-making. Two separable factors may modulate the preference-based decision-making: The set of choice options (with or without an option to defer) and the constraint of choice (with high or low maximum for inclusion). To clarify how these factors influence the process of preference-based decision-making, we designed a virtual-shopping paradigm with a series of food images presented consecutively, while varying the set of choice options and the constraint of choice. For the set of choice options, subjects were asked to choose for each food image in either a two-options condition (i.e., “take it” or “leave it”), or a three-options condition (i.e., “take it,” “wait,” or “leave it”). For the constraint of choice, subjects were instructed to select a maximum of either five items out of 80 (i.e., highly constrained) or 15 items out of 80 (i.e., less constrained). As in previous findings, the response times were consistently longer for “take it” than for “leave it” options. Importantly, this difference was exacerbated under high constraint, when subjects could select only five items, suggesting a role for opportunity-cost consideration in the decision process. Furthermore, as compared to two-options tasks, subjects consistently spent more time overall in the three-options tasks (with the option to defer), displaying lower acceptance rates, and particularly long response times for the “wait” option. This finding suggests that choice framing with a defer option nudges prolonged processing. |
format | Online Article Text |
id | pubmed-10290212 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2023 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-102902122023-06-25 The framing of choice nudges prolonged processing in the evaluation of food images Xu, Ji Jin, Yimeng Lauwereyns, Johan Front Psychol Psychology Previous research suggests that the type of choice framing for evaluation tasks can influence the relationship between response time and preference-based decision-making. Two separable factors may modulate the preference-based decision-making: The set of choice options (with or without an option to defer) and the constraint of choice (with high or low maximum for inclusion). To clarify how these factors influence the process of preference-based decision-making, we designed a virtual-shopping paradigm with a series of food images presented consecutively, while varying the set of choice options and the constraint of choice. For the set of choice options, subjects were asked to choose for each food image in either a two-options condition (i.e., “take it” or “leave it”), or a three-options condition (i.e., “take it,” “wait,” or “leave it”). For the constraint of choice, subjects were instructed to select a maximum of either five items out of 80 (i.e., highly constrained) or 15 items out of 80 (i.e., less constrained). As in previous findings, the response times were consistently longer for “take it” than for “leave it” options. Importantly, this difference was exacerbated under high constraint, when subjects could select only five items, suggesting a role for opportunity-cost consideration in the decision process. Furthermore, as compared to two-options tasks, subjects consistently spent more time overall in the three-options tasks (with the option to defer), displaying lower acceptance rates, and particularly long response times for the “wait” option. This finding suggests that choice framing with a defer option nudges prolonged processing. Frontiers Media S.A. 2023-06-09 /pmc/articles/PMC10290212/ /pubmed/37359857 http://dx.doi.org/10.3389/fpsyg.2023.1039251 Text en Copyright © 2023 Xu, Jin and Lauwereyns. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Xu, Ji Jin, Yimeng Lauwereyns, Johan The framing of choice nudges prolonged processing in the evaluation of food images |
title | The framing of choice nudges prolonged processing in the evaluation of food images |
title_full | The framing of choice nudges prolonged processing in the evaluation of food images |
title_fullStr | The framing of choice nudges prolonged processing in the evaluation of food images |
title_full_unstemmed | The framing of choice nudges prolonged processing in the evaluation of food images |
title_short | The framing of choice nudges prolonged processing in the evaluation of food images |
title_sort | framing of choice nudges prolonged processing in the evaluation of food images |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10290212/ https://www.ncbi.nlm.nih.gov/pubmed/37359857 http://dx.doi.org/10.3389/fpsyg.2023.1039251 |
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