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The Role of Stimuli-Driven and Goal-Driven Attention in Shopping Decision-Making Behaviors—An EEG and VR Study

The human attention system, similar to other networks in the brain, is of a complex nature. At any moment, our attention can shift between external and internal stimuli. In this study, we aimed to assess three EEG-based measures of attention (Power Spectral Density, Connectivity, and Spectral Entrop...

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Detalles Bibliográficos
Autores principales:	Saffari, Farzad, Zarei, Sahar, Kakaria, Shobhit, Bigné, Enrique, Bruni, Luis E., Ramsøy, Thomas Z.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2023
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10296025/ https://www.ncbi.nlm.nih.gov/pubmed/37371406 http://dx.doi.org/10.3390/brainsci13060928

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