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To switch or not? Effects of spokes-character urgency during the social app loading process and app type on user switching intention
Users of mobile phone applications (apps) often have to wait for the pages of apps to load, a process that substantially affects user experience. Based on the Attentional Gate Model and Emotional Contagion Theory, this paper explores the effects of the urgency expressed by a spokes-character’s movem...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10299737/ https://www.ncbi.nlm.nih.gov/pubmed/37384167 http://dx.doi.org/10.3389/fpsyg.2023.1110808 |