Which visual elements on packaging affect perceived credibility? A case study of in vitro diagnostic kits

With increasing public health awareness and the unprecedented global health crisis, consumers' demand for in vitro diagnostic (IVD) reagents is gradually increasing. However, consumer mistrust remains a significant barrier to purchasing and using IVD products. Pharmaceutical companies and gover...

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Detalles Bibliográficos
Autores principales: Yuan, Wen, Dong, Zhanxun, Xue, Jiao, Luo, Lingying, Xue, Yifan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10300339/
https://www.ncbi.nlm.nih.gov/pubmed/37389054
http://dx.doi.org/10.1016/j.heliyon.2023.e17239

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10300339/
https://www.ncbi.nlm.nih.gov/pubmed/37389054
http://dx.doi.org/10.1016/j.heliyon.2023.e17239

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