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Which visual elements on packaging affect perceived credibility? A case study of in vitro diagnostic kits
With increasing public health awareness and the unprecedented global health crisis, consumers' demand for in vitro diagnostic (IVD) reagents is gradually increasing. However, consumer mistrust remains a significant barrier to purchasing and using IVD products. Pharmaceutical companies and gover...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10300339/ https://www.ncbi.nlm.nih.gov/pubmed/37389054 http://dx.doi.org/10.1016/j.heliyon.2023.e17239 |