Smartphone app aesthetics influence users' experience and performance

Past research has demonstrated that aesthetics affect users' experiences in various ways. However, there is little research on the impact of interface aesthetics on user performance in a smartphone app context. The present paper addresses this research gap using an online experiment (N = 281). Two variants of the same web app were created and manipulated in their aesthetics. Participants were randomly assigned to either variant and asked to explore the app before answering questions concerning the app's content. Results showed a significant positive effect of aesthetics on perceived usability and aesthetics. Furthermore, results point toward a positive impact of interface aesthetics on performance (i.e., the number of questions answered correctly). Thus, results indicate that a visually appealing smartphone web app increases users' subjective experience and objective performance compared to an unaesthetic app. This suggests that user interface aesthetics impact users' experiences and provide stakeholders with quantifiable value and competitive advantage.