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Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry

Environmental awareness is a growing concern for consumers, and effective green messaging strategies are crucial for businesses. This 2 × 2 between-subject experiment investigates the influence of message style and sidedness on consumer participation in green practices and explores the role of messa...

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Detalles Bibliográficos
Autores principales:	Kim, Eunjin (Anna), Kwon, Eunseon, Hong, Seoyeon, Shoenberger, Heather, Stafford, Marla Royne
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2023
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10311023/ https://www.ncbi.nlm.nih.gov/pubmed/37397343 http://dx.doi.org/10.3389/fpsyg.2023.1176863

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