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Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits

PURPOSE: Numerous time-honored brand restaurants are gradually losing their authenticity in the development process. Brand authenticity serves as a symbol of China’s unique culinary culture, and consistency lies at the core of preserving its authenticity. Failure to integrate innovative elements int...

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Detalles Bibliográficos
Autores principales:	Bu, Huimei, Huang, Rui, Liang, Shiyu, Liao, Xia
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Dove 2023
Materias:	Original Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10329452/ https://www.ncbi.nlm.nih.gov/pubmed/37426387 http://dx.doi.org/10.2147/PRBM.S407396

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