Analysis of factors affecting the effectiveness of face-to-face marketing learning via TikTok, YouTube and video conferencing

After the COVID-19 pandemic, the use of virtual platforms, social networks and online applications has been totally modified by returning to face-to-face systems. The mandatory use of these tools in the period of social distancing has led to their extensive development. This paper analyzes the effec...

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Detalles Bibliográficos
Autores principales: Gil-Cordero, Eloy, Rodriguez-Rad, Carlos, Ledesma-Chaves, Pablo, Sánchez del Río-Vázquez, María-Elena
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10336423/
https://www.ncbi.nlm.nih.gov/pubmed/37449111
http://dx.doi.org/10.1016/j.heliyon.2023.e17195

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10336423/
https://www.ncbi.nlm.nih.gov/pubmed/37449111
http://dx.doi.org/10.1016/j.heliyon.2023.e17195

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