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Analysis of factors affecting the effectiveness of face-to-face marketing learning via TikTok, YouTube and video conferencing
After the COVID-19 pandemic, the use of virtual platforms, social networks and online applications has been totally modified by returning to face-to-face systems. The mandatory use of these tools in the period of social distancing has led to their extensive development. This paper analyzes the effec...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10336423/ https://www.ncbi.nlm.nih.gov/pubmed/37449111 http://dx.doi.org/10.1016/j.heliyon.2023.e17195 |