Cargando…

Describing engagement practices for the Enhance Diversity Study using principles of Tailored Panel Management

The purpose of this chapter is to examine engagement strategies used in a large, multisite evaluation study through the lens of Estrada, Woodcock, and Schultz’s (2014) tailored panel management. The evaluation, called the Enhance Diversity Study (EDS), is part of an effort funded by the National Ins...

Descripción completa

Detalles Bibliográficos
Autores principales: Ramirez, Karina D., Joseph, Cynthia J., Oh, Hansook
Formato: Online Artículo Texto
Lenguaje:English
Publicado: 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10348780/
https://www.ncbi.nlm.nih.gov/pubmed/37455700
http://dx.doi.org/10.1002/ev.20500
_version_ 1785073740198969344
author Ramirez, Karina D.
Joseph, Cynthia J.
Oh, Hansook
author_facet Ramirez, Karina D.
Joseph, Cynthia J.
Oh, Hansook
author_sort Ramirez, Karina D.
collection PubMed
description The purpose of this chapter is to examine engagement strategies used in a large, multisite evaluation study through the lens of Estrada, Woodcock, and Schultz’s (2014) tailored panel management. The evaluation, called the Enhance Diversity Study (EDS), is part of an effort funded by the National Institutes of Health (NIH) to increase diversity in NIH-funded research. The chapter discusses engagement with a large national cohort of student participants and outlines survey administration complexities, tailored engagement approaches, and annual survey response trends. It shows how the EDS expanded Estrada and colleagues’ concepts of credibility by integrating branding strategies that permeated all aspects of the study. The resulting practices, as modified over time, extend knowledge of how to increase survey response rates across a multisite, multiprogram, longitudinal evaluation. As data collection continues, subsequent analysis may provide more clarity on the impact of these strategies on retention. Future researchers should explore the impacts of incorporating fully developed branding strategies to enhance study commitment and cohort retention. While past research has guided surveys through phone, mail, and multimodal distribution, more research is needed to understand how to engage participants and retain them in an increasingly competitive and digital world.
format Online
Article
Text
id pubmed-10348780
institution National Center for Biotechnology Information
language English
publishDate 2022
record_format MEDLINE/PubMed
spelling pubmed-103487802023-07-14 Describing engagement practices for the Enhance Diversity Study using principles of Tailored Panel Management Ramirez, Karina D. Joseph, Cynthia J. Oh, Hansook New Dir Eval Article The purpose of this chapter is to examine engagement strategies used in a large, multisite evaluation study through the lens of Estrada, Woodcock, and Schultz’s (2014) tailored panel management. The evaluation, called the Enhance Diversity Study (EDS), is part of an effort funded by the National Institutes of Health (NIH) to increase diversity in NIH-funded research. The chapter discusses engagement with a large national cohort of student participants and outlines survey administration complexities, tailored engagement approaches, and annual survey response trends. It shows how the EDS expanded Estrada and colleagues’ concepts of credibility by integrating branding strategies that permeated all aspects of the study. The resulting practices, as modified over time, extend knowledge of how to increase survey response rates across a multisite, multiprogram, longitudinal evaluation. As data collection continues, subsequent analysis may provide more clarity on the impact of these strategies on retention. Future researchers should explore the impacts of incorporating fully developed branding strategies to enhance study commitment and cohort retention. While past research has guided surveys through phone, mail, and multimodal distribution, more research is needed to understand how to engage participants and retain them in an increasingly competitive and digital world. 2022 2022-08-08 /pmc/articles/PMC10348780/ /pubmed/37455700 http://dx.doi.org/10.1002/ev.20500 Text en https://creativecommons.org/licenses/by-nc-nd/4.0/This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs (https://creativecommons.org/licenses/by-nc-nd/4.0/) License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.
spellingShingle Article
Ramirez, Karina D.
Joseph, Cynthia J.
Oh, Hansook
Describing engagement practices for the Enhance Diversity Study using principles of Tailored Panel Management
title Describing engagement practices for the Enhance Diversity Study using principles of Tailored Panel Management
title_full Describing engagement practices for the Enhance Diversity Study using principles of Tailored Panel Management
title_fullStr Describing engagement practices for the Enhance Diversity Study using principles of Tailored Panel Management
title_full_unstemmed Describing engagement practices for the Enhance Diversity Study using principles of Tailored Panel Management
title_short Describing engagement practices for the Enhance Diversity Study using principles of Tailored Panel Management
title_sort describing engagement practices for the enhance diversity study using principles of tailored panel management
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10348780/
https://www.ncbi.nlm.nih.gov/pubmed/37455700
http://dx.doi.org/10.1002/ev.20500
work_keys_str_mv AT ramirezkarinad describingengagementpracticesfortheenhancediversitystudyusingprinciplesoftailoredpanelmanagement
AT josephcynthiaj describingengagementpracticesfortheenhancediversitystudyusingprinciplesoftailoredpanelmanagement
AT ohhansook describingengagementpracticesfortheenhancediversitystudyusingprinciplesoftailoredpanelmanagement