MarketTrust: blockchain-based trust evaluation model for SIoT-based smart marketplaces

Due to the significance of trust in Social Internet of Things (SIoT)-based smart marketplaces, several research have focused on trust-related challenges. Trust is necessary for a smooth connection, secure systems, and dependable services during trade operations. Recent SIoT-based trust assessment approaches attempt to solve smart marketplace trust evaluation difficulties by using a variety of direct and indirect trust evaluation techniques and other local trust rating procedures. Nevertheless, these methodologies render trust assessment very sensitive to seller dishonesty, and a dishonest seller may influence local trust scores and at the same time pose a significant trust related threats in the system. In this article, a MarketTrust model is introduced, which is a blockchain-based method for assessing trust in an IoT-based smart marketplace. It has three parts: familiarity, personal interactions, and public perception. A conceptual model, assessment technique, and a global trust evaluation system for merging the three components of a trust value are presented and discussed. Several experiments were conducted to assess the model's security, viability, and efficacy. According to results, the MarketTrust model scored a 21.99% higher trust score and a 47.698% lower average latency than both benchmark models. Therefore, this illustrates that using the proposed framework, a potential buyer can efficiently choose a competent and trustworthy resource seller in a smart marketplace and significantly reduce malicious behavior.