Counter-stereotypical messaging and partisan cues: Moving the needle on vaccines in a polarized United States

This paper reports results from a large-scale randomized controlled trial assessing whether counter-stereotypical messaging and partisan cues can induce people to get COVID-19 vaccines. The study used a 27-s video compilation of Donald Trump’s comments about the vaccine from Fox News interviews and...

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Detalles Bibliográficos
Autores principales: Larsen, Bradley J., Ryan, Timothy J., Greene, Steven, Hetherington, Marc J., Maxwell, Rahsaan, Tadelis, Steven
Formato: Online Artículo Texto
Lenguaje:English
Publicado: American Association for the Advancement of Science 2023
Materias:
Social and Interdisciplinary Sciences
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10355821/
https://www.ncbi.nlm.nih.gov/pubmed/37467319
http://dx.doi.org/10.1126/sciadv.adg9434
Descripción
Sumario:This paper reports results from a large-scale randomized controlled trial assessing whether counter-stereotypical messaging and partisan cues can induce people to get COVID-19 vaccines. The study used a 27-s video compilation of Donald Trump’s comments about the vaccine from Fox News interviews and presented the video to millions of U.S. YouTube users through a $100,000 advertising campaign in October 2021. Results indicate that the number of vaccines increased in the average treated county by 103 (with a one-tailed P value of 0.097). Based on this average treatment effect and totaling across our 1014 treated counties, the total estimated effect was 104,036 vaccines.

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