Influences of mental accounting on consumption decisions: asymmetric effect of a scarcity mindset

A scarcity mindset is considered to impact consumer behaviors. Our research aimed to examine the moderating effect of the scarcity mindset on the relationship between mental accounting and hedonic (vs. utilitarian) consumption. We conducted an online experimental design (mental accounting: windfall...

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Detalles Bibliográficos
Autores principales: Cheng, Lin, Yu, Yinqiang, Wang, Yizhi, Zheng, Lei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10361766/
https://www.ncbi.nlm.nih.gov/pubmed/37484092
http://dx.doi.org/10.3389/fpsyg.2023.1162916

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10361766/
https://www.ncbi.nlm.nih.gov/pubmed/37484092
http://dx.doi.org/10.3389/fpsyg.2023.1162916

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