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Influences of mental accounting on consumption decisions: asymmetric effect of a scarcity mindset
A scarcity mindset is considered to impact consumer behaviors. Our research aimed to examine the moderating effect of the scarcity mindset on the relationship between mental accounting and hedonic (vs. utilitarian) consumption. We conducted an online experimental design (mental accounting: windfall...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10361766/ https://www.ncbi.nlm.nih.gov/pubmed/37484092 http://dx.doi.org/10.3389/fpsyg.2023.1162916 |