The influence of food vloggers on social media users: A study from Vietnam

Influencer marketing has become an outstanding method that entrepreneurs use to enhance their value by collaborating with popular social media users. Numerous researchers have explained that influencer marketing's success relates to consumers' strong perception of information credibility a...

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Detalles Bibliográficos
Autores principales: Luong, The-Bao, Ho, Ching-Hua
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10368904/
https://www.ncbi.nlm.nih.gov/pubmed/37501978
http://dx.doi.org/10.1016/j.heliyon.2023.e18259

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10368904/
https://www.ncbi.nlm.nih.gov/pubmed/37501978
http://dx.doi.org/10.1016/j.heliyon.2023.e18259

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