Cargando…

Brand Equity, Tourist Satisfaction and Travel Intentions in a UNESCO Creative City of Gastronomy: A Case Study of Yangzhou, China

Food is an indispensable part of destination tourism resources and attractions, playing a vital role in the marketing and promotion of the destination. Food can also be viewed as an important brand that the destination can develop. Yangzhou has been listed as a UNESCO Creative City of Gastronomy sin...

Descripción completa

Detalles Bibliográficos
Autores principales: Jiang, Fei, Huang, Rong, Chen, Qian, Zhang, Jinhua
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10378846/
https://www.ncbi.nlm.nih.gov/pubmed/37509782
http://dx.doi.org/10.3390/foods12142690

Ejemplares similares