Is Corporate Social Responsibility Considered a Marketing Tool? Case Study from Customers’ Point of View in the Slovak Food Market

The paper aims at the question of using Corporate Social Responsibility (CSR) activities as a marketing tool from the customers’ perspective in the Slovak food market. Five research questions and hypotheses were set to reach the given aim. The research was based on a questionnaire survey with 1254 r...

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Detalles Bibliográficos
Autores principales: Igarová, Kristína, Kádeková, Zdenka, Košičiarová, Ingrida, Džupina, Milan, Dvořák, Marek, Smutka, Luboš
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10379619/
https://www.ncbi.nlm.nih.gov/pubmed/37509862
http://dx.doi.org/10.3390/foods12142770

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10379619/
https://www.ncbi.nlm.nih.gov/pubmed/37509862
http://dx.doi.org/10.3390/foods12142770

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