Cargando…
Is Corporate Social Responsibility Considered a Marketing Tool? Case Study from Customers’ Point of View in the Slovak Food Market
The paper aims at the question of using Corporate Social Responsibility (CSR) activities as a marketing tool from the customers’ perspective in the Slovak food market. Five research questions and hypotheses were set to reach the given aim. The research was based on a questionnaire survey with 1254 r...
| Autores principales: | , , , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2023
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10379619/ https://www.ncbi.nlm.nih.gov/pubmed/37509862 http://dx.doi.org/10.3390/foods12142770 |