A Content Analysis of Persuasive Appeals Used in Media Campaigns to Encourage and Discourage Sugary Beverages and Water in the United States

The frequent consumption of sugary beverages is associated with many health risks. This study examined how persuasive appeals and graphics were used in different media campaigns to encourage and discourage sugary beverages and water in the United States (U.S.) The investigators developed a codebook,...

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Detalles Bibliográficos
Autores principales: Kraak, Vivica I., Holz, Adrienne, Woods, Chelsea L., Whitlow, Ann R., Leary, Nicole
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10379826/
https://www.ncbi.nlm.nih.gov/pubmed/37510591
http://dx.doi.org/10.3390/ijerph20146359

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10379826/
https://www.ncbi.nlm.nih.gov/pubmed/37510591
http://dx.doi.org/10.3390/ijerph20146359

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