NeuMa - the absolute Neuromarketing dataset en route to an holistic understanding of consumer behaviour

Neuromarketing is a continuously evolving field that utilises neuroimaging technologies to explore consumers’ behavioural responses to specific marketing-related stimulation, and furthermore introduces novel marketing tools that could complement the traditional ones like questionnaires. In this cont...

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Detalles Bibliográficos
Autores principales: Georgiadis, Kostas, Kalaganis, Fotis P., Riskos, Kyriakos, Matta, Eleftheria, Oikonomou, Vangelis P., Yfantidou, Ioanna, Chantziaras, Dimitris, Pantouvakis, Kyriakos, Nikolopoulos, Spiros, Laskaris, Nikos A., Kompatsiaris, Ioannis
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2023
Materias:
Data Descriptor
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10400531/
https://www.ncbi.nlm.nih.gov/pubmed/37537187
http://dx.doi.org/10.1038/s41597-023-02392-9

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