Female condom color and scent preference in Durban, South Africa

OBJECTIVES: To assess preferences for female condom (FC) colors and scents. STUDY DESIGN: Women aged 18–40 years were randomized to one of three FCs (FC2, Cupid1, Cupid2) two of which offered a choice of color and scent (red/strawberry, purple/vanilla, natural/unscented). Women could choose any variety within condom types while participating in an FC contraceptive efficacy study in South Africa. RESULTS: One hundred and thirty-three women were allocated to each FC type. Strawberry was the most popular variety for both FC2 and Cupid1 (60.9%, 78.3% respectively). Some women chose more than one variety but few chose the natural. CONCLUSIONS: Data support a clear preference for colored and scented FCs. IMPLICATIONS: These data can inform FC programme managers to predict demand for different varieties of FC and can adjust supply of FCs accordingly.