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The Magical Work of Brand Futurity: The Mythmaking of Disney+
The Walt Disney Company has maintained an aggressive approach to brand management for nearly a century. With the acquisition of a number of highly reputable companies, this aggression has become unignorable within the media industry. At the same time, Disney has embraced digital expansionism, culmin...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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SAGE Publications
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10406574/ https://www.ncbi.nlm.nih.gov/pubmed/37560617 http://dx.doi.org/10.1177/15274764221128923 |