Attention-grabbing news coverage: Violent images of the Black Lives Matter movement and how they attract user attention on Reddit

Portrayals of violence are common in contemporary media reporting; they attract public attention and influence the reader’s opinion. In the particular context of a social movement such as Black Lives Matter (BLM), the portrayal of violence in news coverage attracts public attention and can affect the movement’s development, support, and public perception. Research on the relationship between digital news content featuring violence and user attention on social media has been scarce. This paper analyzes the relationship between violence in online reporting on BLM and its effect on user attention on the social media platform Reddit. The analysis focuses on the portrayal of violence in images used in BLM-related digital news coverage shared on Reddit. The dataset is comprised of 5,873 news articles with images. The classification of violent images is based on a VGG19 convolutional neural network (CNN) trained on a comprehensive dataset. The results suggest that what significantly affects user attention in digital news content is not the display of violence in images; rather, it is negative article titles, the news outlet’s political leanings and level of factual reporting, and platform affordances that significantly affect user attention. Thus, this paper adds to the understanding of user attention distributions online and paves the way for future research in this field.