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ChatGPT's influence on customer experience in digital marketing: Investigating the moderating roles
ChatGPT is an artificial intelligence model intended for conversational purposes that has grown in popularity in digital marketing, offering organizations a vital tool for engaging with clients and enhancing their marketing efforts. The main objective of this research is to investigate the impact of...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10415881/ https://www.ncbi.nlm.nih.gov/pubmed/37576290 http://dx.doi.org/10.1016/j.heliyon.2023.e18770 |