The Relationship Between Watching Mukbang (Eating Show), Eating Behaviors, and Anthropometric Parameters in Iranian Female Students

Background: With the increasing watching of programs such as Mukbang, the study of eating behaviors and anthropometric parameters and their relationship with Mukbang should be considered to prevent chronic diseases and eating disorders. This study investigated the relationship between watching Mukbang with eating behaviors and anthropometric parameters in female students at Islamic Azad University, Science and Research Branch, Tehran, Iran. Study Design: A cross-sectional study. Methods: In this study, 114 female students aged 18 to 31 years were selected using simple random sampling. General information, watching Mukbang status, and the Dutch Eating Behavior Questionnaire (DEBQ) were administered to the participants online. Results: The prevalence of Mukbang watching in female students of the present study was 60.5%. Furthermore, there was no significant relationship between the frequency of Mukbang watching and emotional or restrained eating behavior (P > 0.05), while there was a significant relationship between external eating behavior and the frequency of watching Mukbang (P=0.0001). It was found that with increasing watching time, external eating also increased. According to the results of logistic regression analysis, the external eating chance was 27% lower in students who watch Mukbang rarely than those who have never watched such a show. However, this chance was 0.31 and 9.58 times higher in students who occasionally and always watch Mukbang, respectively. Conclusion: There is a significant relationship between external eating behaviors and watching Mukbang.