Physiological Signals and Affect as Predictors of Advertising Engagement

This study investigated the use of affect and physiological signals of heart rate, electrodermal activity, pupil dilation, and skin temperature to classify advertising engagement. The ground truth for the affective and behavioral aspects of ad engagement was collected from 53 young adults using the...

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Detalles Bibliográficos
Autores principales: Strle, Gregor, Košir, Andrej, Burnik, Urban
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10422422/
https://www.ncbi.nlm.nih.gov/pubmed/37571700
http://dx.doi.org/10.3390/s23156916

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10422422/
https://www.ncbi.nlm.nih.gov/pubmed/37571700
http://dx.doi.org/10.3390/s23156916

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