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Does social influence affect COVID-19 vaccination intention among the unvaccinated?

Conformist social influence is a double-edged sword when it comes to vaccine promotion. On the one hand, social influence may increase vaccine uptake by reassuring the hesitant about the safety and effectiveness of the vaccine; on the other hand, people may forgo the cost of vaccination when the maj...

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Autores principales: Salali, Gul Deniz, Uysal, Mete Sefa, Bozyel, Gizem, Akpinar, Ege, Aksu, Ayca
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Cambridge University Press 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10426110/
https://www.ncbi.nlm.nih.gov/pubmed/37588925
http://dx.doi.org/10.1017/ehs.2022.29
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author Salali, Gul Deniz
Uysal, Mete Sefa
Bozyel, Gizem
Akpinar, Ege
Aksu, Ayca
author_facet Salali, Gul Deniz
Uysal, Mete Sefa
Bozyel, Gizem
Akpinar, Ege
Aksu, Ayca
author_sort Salali, Gul Deniz
collection PubMed
description Conformist social influence is a double-edged sword when it comes to vaccine promotion. On the one hand, social influence may increase vaccine uptake by reassuring the hesitant about the safety and effectiveness of the vaccine; on the other hand, people may forgo the cost of vaccination when the majority is already vaccinated – giving rise to a public goods dilemma. Here, we examine whether available information on the percentage of double-vaccinated people affects COVID-19 vaccination intention among unvaccinated people in Turkey. In an online experiment, we divided participants (n = 1013) into low, intermediate and high social influence conditions, reflecting the government's vaccine promotion messages. We found that social influence did not predict COVID-19 vaccination intention, but psychological reactance and collectivism did. People with higher reactance (intolerance of others telling one what to do and being sceptical of consensus views) had lower vaccination intention, whilst people with higher collectivism (how much a person considers group benefits over individual success) had higher vaccination intention. Our findings suggest that advertising the percentage of double-vaccinated people is not sufficient to trigger a cascade of others getting themselves vaccinated. Diverse promotion strategies reflecting the heterogeneity of individual attitudes could be more effective.
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spelling pubmed-104261102023-08-16 Does social influence affect COVID-19 vaccination intention among the unvaccinated? Salali, Gul Deniz Uysal, Mete Sefa Bozyel, Gizem Akpinar, Ege Aksu, Ayca Evol Hum Sci Research Article Conformist social influence is a double-edged sword when it comes to vaccine promotion. On the one hand, social influence may increase vaccine uptake by reassuring the hesitant about the safety and effectiveness of the vaccine; on the other hand, people may forgo the cost of vaccination when the majority is already vaccinated – giving rise to a public goods dilemma. Here, we examine whether available information on the percentage of double-vaccinated people affects COVID-19 vaccination intention among unvaccinated people in Turkey. In an online experiment, we divided participants (n = 1013) into low, intermediate and high social influence conditions, reflecting the government's vaccine promotion messages. We found that social influence did not predict COVID-19 vaccination intention, but psychological reactance and collectivism did. People with higher reactance (intolerance of others telling one what to do and being sceptical of consensus views) had lower vaccination intention, whilst people with higher collectivism (how much a person considers group benefits over individual success) had higher vaccination intention. Our findings suggest that advertising the percentage of double-vaccinated people is not sufficient to trigger a cascade of others getting themselves vaccinated. Diverse promotion strategies reflecting the heterogeneity of individual attitudes could be more effective. Cambridge University Press 2022-07-11 /pmc/articles/PMC10426110/ /pubmed/37588925 http://dx.doi.org/10.1017/ehs.2022.29 Text en © The Author(s) 2022 https://creativecommons.org/licenses/by/4.0/This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution and reproduction, provided the original article is properly cited.
spellingShingle Research Article
Salali, Gul Deniz
Uysal, Mete Sefa
Bozyel, Gizem
Akpinar, Ege
Aksu, Ayca
Does social influence affect COVID-19 vaccination intention among the unvaccinated?
title Does social influence affect COVID-19 vaccination intention among the unvaccinated?
title_full Does social influence affect COVID-19 vaccination intention among the unvaccinated?
title_fullStr Does social influence affect COVID-19 vaccination intention among the unvaccinated?
title_full_unstemmed Does social influence affect COVID-19 vaccination intention among the unvaccinated?
title_short Does social influence affect COVID-19 vaccination intention among the unvaccinated?
title_sort does social influence affect covid-19 vaccination intention among the unvaccinated?
topic Research Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10426110/
https://www.ncbi.nlm.nih.gov/pubmed/37588925
http://dx.doi.org/10.1017/ehs.2022.29
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