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The neurophysiological Behavioral Perspective Model of consumer choice and its contribution to the intentional behaviorist research programme

Cognitive explanations raise epistemological problems not faced by accounts confined to observable variables. Many explanatory components of cognitive models are unobservable: beliefs, attitudes, and intentions, for instance, must be made empirically available to the researcher in the form of measur...

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Autor principal: Foxall, Gordon R.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10427341/
https://www.ncbi.nlm.nih.gov/pubmed/37593041
http://dx.doi.org/10.3389/fnhum.2023.1190108
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author Foxall, Gordon R.
author_facet Foxall, Gordon R.
author_sort Foxall, Gordon R.
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description Cognitive explanations raise epistemological problems not faced by accounts confined to observable variables. Many explanatory components of cognitive models are unobservable: beliefs, attitudes, and intentions, for instance, must be made empirically available to the researcher in the form of measures of observable behavior from which the latent variables are inferred. The explanatory variables are abstract and theoretical and rely, if they are to enter investigations and explanations, on reasoned agreement on how they can be captured by proxy variables derived from what people say and how they behave. Psychometrics must be founded upon a firm, intersubjective agreement among researchers and users of research on the relationship of behavioral measures to the intentional constructs to which they point and the latent variables they seek to operationalize. Only if these considerations are adequately addressed can we arrive at consistent interpretations of the data. This problem provides the substance of the intentional behaviorist research programme which seeks to provide a rationale for the cognitive explanation. Within this programme, two versions of the Behavioral Perspective Model (BPM), an extensional portrayal of socioeconomic behavior and a corresponding intentional approach, address the task of identifying where intentional explanation becomes necessary and the form it should take. This study explores a third version, based on neurophysiological substrates of consumer choice as a contributor to this task. The nature of “value” is closely related to the rationale for a neurophysiological model of consumer choice. The variables involved are operationally specified and measured with high intersubjective agreement. The intentional model (BPM-I), depicting consumer action in terms of mental processes such as perception, deliberation, and choice, extends the purview of the BPM to new situations and areas of explanation.
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spelling pubmed-104273412023-08-17 The neurophysiological Behavioral Perspective Model of consumer choice and its contribution to the intentional behaviorist research programme Foxall, Gordon R. Front Hum Neurosci Human Neuroscience Cognitive explanations raise epistemological problems not faced by accounts confined to observable variables. Many explanatory components of cognitive models are unobservable: beliefs, attitudes, and intentions, for instance, must be made empirically available to the researcher in the form of measures of observable behavior from which the latent variables are inferred. The explanatory variables are abstract and theoretical and rely, if they are to enter investigations and explanations, on reasoned agreement on how they can be captured by proxy variables derived from what people say and how they behave. Psychometrics must be founded upon a firm, intersubjective agreement among researchers and users of research on the relationship of behavioral measures to the intentional constructs to which they point and the latent variables they seek to operationalize. Only if these considerations are adequately addressed can we arrive at consistent interpretations of the data. This problem provides the substance of the intentional behaviorist research programme which seeks to provide a rationale for the cognitive explanation. Within this programme, two versions of the Behavioral Perspective Model (BPM), an extensional portrayal of socioeconomic behavior and a corresponding intentional approach, address the task of identifying where intentional explanation becomes necessary and the form it should take. This study explores a third version, based on neurophysiological substrates of consumer choice as a contributor to this task. The nature of “value” is closely related to the rationale for a neurophysiological model of consumer choice. The variables involved are operationally specified and measured with high intersubjective agreement. The intentional model (BPM-I), depicting consumer action in terms of mental processes such as perception, deliberation, and choice, extends the purview of the BPM to new situations and areas of explanation. Frontiers Media S.A. 2023-08-01 /pmc/articles/PMC10427341/ /pubmed/37593041 http://dx.doi.org/10.3389/fnhum.2023.1190108 Text en Copyright © 2023 Foxall. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Human Neuroscience
Foxall, Gordon R.
The neurophysiological Behavioral Perspective Model of consumer choice and its contribution to the intentional behaviorist research programme
title The neurophysiological Behavioral Perspective Model of consumer choice and its contribution to the intentional behaviorist research programme
title_full The neurophysiological Behavioral Perspective Model of consumer choice and its contribution to the intentional behaviorist research programme
title_fullStr The neurophysiological Behavioral Perspective Model of consumer choice and its contribution to the intentional behaviorist research programme
title_full_unstemmed The neurophysiological Behavioral Perspective Model of consumer choice and its contribution to the intentional behaviorist research programme
title_short The neurophysiological Behavioral Perspective Model of consumer choice and its contribution to the intentional behaviorist research programme
title_sort neurophysiological behavioral perspective model of consumer choice and its contribution to the intentional behaviorist research programme
topic Human Neuroscience
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10427341/
https://www.ncbi.nlm.nih.gov/pubmed/37593041
http://dx.doi.org/10.3389/fnhum.2023.1190108
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