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YouTube’s recommendation algorithm is left-leaning in the United States

With over two billion monthly active users, YouTube currently shapes the landscape of online political video consumption, with 25% of adults in the United States regularly consuming political content via the platform. Considering that nearly three-quarters of the videos watched on YouTube are delive...

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Autores principales: Ibrahim, Hazem, AlDahoul, Nouar, Lee, Sangjin, Rahwan, Talal, Zaki, Yasir
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10433241/
https://www.ncbi.nlm.nih.gov/pubmed/37601308
http://dx.doi.org/10.1093/pnasnexus/pgad264
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author Ibrahim, Hazem
AlDahoul, Nouar
Lee, Sangjin
Rahwan, Talal
Zaki, Yasir
author_facet Ibrahim, Hazem
AlDahoul, Nouar
Lee, Sangjin
Rahwan, Talal
Zaki, Yasir
author_sort Ibrahim, Hazem
collection PubMed
description With over two billion monthly active users, YouTube currently shapes the landscape of online political video consumption, with 25% of adults in the United States regularly consuming political content via the platform. Considering that nearly three-quarters of the videos watched on YouTube are delivered via its recommendation algorithm, the propensity of this algorithm to create echo chambers and deliver extremist content has been an active area of research. However, it is unclear whether the algorithm may exhibit political leanings toward either the Left or Right. To fill this gap, we constructed archetypal users across six personas in the US political context, ranging from Far Left to Far Right. Utilizing these users, we performed a controlled experiment in which they consumed over eight months worth of videos and were recommended over 120,000 unique videos. We find that while the algorithm pulls users away from political extremes, this pull is asymmetric, with users being pulled away from Far Right content stronger than from Far Left. Furthermore, we show that the recommendations made by the algorithm skew left even when the user does not have a watch history. Our results raise questions on whether the recommendation algorithms of social media platforms in general, and YouTube, in particular, should exhibit political biases, and the wide-reaching societal and political implications that such biases could entail.
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spelling pubmed-104332412023-08-18 YouTube’s recommendation algorithm is left-leaning in the United States Ibrahim, Hazem AlDahoul, Nouar Lee, Sangjin Rahwan, Talal Zaki, Yasir PNAS Nexus Physical Sciences and Engineering With over two billion monthly active users, YouTube currently shapes the landscape of online political video consumption, with 25% of adults in the United States regularly consuming political content via the platform. Considering that nearly three-quarters of the videos watched on YouTube are delivered via its recommendation algorithm, the propensity of this algorithm to create echo chambers and deliver extremist content has been an active area of research. However, it is unclear whether the algorithm may exhibit political leanings toward either the Left or Right. To fill this gap, we constructed archetypal users across six personas in the US political context, ranging from Far Left to Far Right. Utilizing these users, we performed a controlled experiment in which they consumed over eight months worth of videos and were recommended over 120,000 unique videos. We find that while the algorithm pulls users away from political extremes, this pull is asymmetric, with users being pulled away from Far Right content stronger than from Far Left. Furthermore, we show that the recommendations made by the algorithm skew left even when the user does not have a watch history. Our results raise questions on whether the recommendation algorithms of social media platforms in general, and YouTube, in particular, should exhibit political biases, and the wide-reaching societal and political implications that such biases could entail. Oxford University Press 2023-08-14 /pmc/articles/PMC10433241/ /pubmed/37601308 http://dx.doi.org/10.1093/pnasnexus/pgad264 Text en © The Author(s) 2023. Published by Oxford University Press on behalf of National Academy of Sciences. https://creativecommons.org/licenses/by/4.0/This is an Open Access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted reuse, distribution, and reproduction in any medium, provided the original work is properly cited.
spellingShingle Physical Sciences and Engineering
Ibrahim, Hazem
AlDahoul, Nouar
Lee, Sangjin
Rahwan, Talal
Zaki, Yasir
YouTube’s recommendation algorithm is left-leaning in the United States
title YouTube’s recommendation algorithm is left-leaning in the United States
title_full YouTube’s recommendation algorithm is left-leaning in the United States
title_fullStr YouTube’s recommendation algorithm is left-leaning in the United States
title_full_unstemmed YouTube’s recommendation algorithm is left-leaning in the United States
title_short YouTube’s recommendation algorithm is left-leaning in the United States
title_sort youtube’s recommendation algorithm is left-leaning in the united states
topic Physical Sciences and Engineering
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10433241/
https://www.ncbi.nlm.nih.gov/pubmed/37601308
http://dx.doi.org/10.1093/pnasnexus/pgad264
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