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Product-Line Extensions and Pricing Strategies of Brand-Name Drugs Facing Patent Expiration
OBJECTIVES: This study proposed an alternative to brand loyalty as the explanation for the continued price rigidity of patent-expired brand-name prescription drugs despite the increase in market entry of generic drugs facilitated by the 1984 Drug Price Competition and Patent Term Restoration Act. St...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Academy of Managed Care Pharmacy
2005
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10437316/ https://www.ncbi.nlm.nih.gov/pubmed/16300418 http://dx.doi.org/10.18553/jmcp.2005.11.9.746 |