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Selling Real-World Health Care Research to Reluctant Buyers-Evidence-Based Education or Marketing a Defective Product?

Detalles Bibliográficos
Autores principales: Fairman, Kathleen A., Curtiss, Frederic R.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Academy of Managed Care Pharmacy 2009
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10437367/
https://www.ncbi.nlm.nih.gov/pubmed/19326962
http://dx.doi.org/10.18553/jmcp.2009.15.3.294
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author Fairman, Kathleen A.
Curtiss, Frederic R.
author_facet Fairman, Kathleen A.
Curtiss, Frederic R.
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spelling pubmed-104373672023-08-21 Selling Real-World Health Care Research to Reluctant Buyers-Evidence-Based Education or Marketing a Defective Product? Fairman, Kathleen A. Curtiss, Frederic R. J Manag Care Pharm Editorials Academy of Managed Care Pharmacy 2009-04 /pmc/articles/PMC10437367/ /pubmed/19326962 http://dx.doi.org/10.18553/jmcp.2009.15.3.294 Text en Copyright © 2009, Academy of Managed Care Pharmacy. All rights reserved. https://creativecommons.org/licenses/by/4.0/This article is licensed under a Creative Commons Attribution 4.0 International License, which permits unrestricted use and redistribution provided that the original author and source are credited.
spellingShingle Editorials
Fairman, Kathleen A.
Curtiss, Frederic R.
Selling Real-World Health Care Research to Reluctant Buyers-Evidence-Based Education or Marketing a Defective Product?
title Selling Real-World Health Care Research to Reluctant Buyers-Evidence-Based Education or Marketing a Defective Product?
title_full Selling Real-World Health Care Research to Reluctant Buyers-Evidence-Based Education or Marketing a Defective Product?
title_fullStr Selling Real-World Health Care Research to Reluctant Buyers-Evidence-Based Education or Marketing a Defective Product?
title_full_unstemmed Selling Real-World Health Care Research to Reluctant Buyers-Evidence-Based Education or Marketing a Defective Product?
title_short Selling Real-World Health Care Research to Reluctant Buyers-Evidence-Based Education or Marketing a Defective Product?
title_sort selling real-world health care research to reluctant buyers-evidence-based education or marketing a defective product?
topic Editorials
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10437367/
https://www.ncbi.nlm.nih.gov/pubmed/19326962
http://dx.doi.org/10.18553/jmcp.2009.15.3.294
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AT curtissfredericr sellingrealworldhealthcareresearchtoreluctantbuyersevidencebasededucationormarketingadefectiveproduct