Transnational survey data on European consumers’ attitude and perceived knowledge about electric vehicles

This article presents a dataset (Reyes García et al. [1]) concerning a transnational survey about knowledge and attitude levels towards electric vehicles (EVs) across European consumers. An initial survey was conducted among Danish households in 2018 (Pilgaard et al. [2]) within the context of the proEME project (pro-eme.eu) [3]. The aim of that survey was to gain understanding of public knowledge and perception of EVs, and to identify potential misconceived subjects regarding EVs. Due to the useful insights that the survey brought about EV consumers, it was decided to replicate it in The Netherlands (in December 2019); and in Germany, Hungary, Norway and once more in Denmark (all, in May 2020). The transnational survey consisted of 51 multiple-choice questions with topics such as socio-demographics, mobility behaviour and included 23 statements regarding “EV myths”. This survey was aimed at comparing the public perception and knowledge regarding EVs among countries which differ in EV-market maturity. The data were collected by means of a web-based questionnaire. Respondents were member of a research panel, managed by a professional market research company. For each country, about 1500 respondents, aged between 18 and 70, completed the questionnaire in their local language. The data were processed by proEME partners and used in various ways to support stakeholders in the EV market (such as local governments and e-mobility providers) to tailor their mobility strategies to the needs of potential EV drivers. The dataset is provided with this article and includes a copy of the survey in all five languages and the English baseline version. The data can be used to conduct quantitative analyses or can be employed as a reference for more qualitative analyses, especially in the area of public perceptions and understanding of electric vehicles.