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The role of individual differences in resistance to persuasion on memory for political advertisements

When people see political advertisements on a polarized issue they take a stance on, what factors influence how they respond to and remember the adverts contents? Across three studies, we tested competing hypotheses about how individual differences in social vigilantism (i.e., attitude superiority)...

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Autores principales: Miller, Stuart S., Hutson, John P., Strain, Megan L., Smith, Tim J., Palavamäki, Maria, Loschky, Lester C., Saucier, Donald A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10445487/
https://www.ncbi.nlm.nih.gov/pubmed/37621945
http://dx.doi.org/10.3389/fpsyg.2023.1196209
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author Miller, Stuart S.
Hutson, John P.
Strain, Megan L.
Smith, Tim J.
Palavamäki, Maria
Loschky, Lester C.
Saucier, Donald A.
author_facet Miller, Stuart S.
Hutson, John P.
Strain, Megan L.
Smith, Tim J.
Palavamäki, Maria
Loschky, Lester C.
Saucier, Donald A.
author_sort Miller, Stuart S.
collection PubMed
description When people see political advertisements on a polarized issue they take a stance on, what factors influence how they respond to and remember the adverts contents? Across three studies, we tested competing hypotheses about how individual differences in social vigilantism (i.e., attitude superiority) and need for cognition relate to intentions to resist attitude change and memory for political advertisements concerning abortion. In Experiments 1 and 2, we examined participants’ intentions to use resistance strategies to preserve their pre-existing attitudes about abortion, by either engaging against opposing opinions or disengaging from them. In Experiment 3, we examined participants’ memory for information about both sides of the controversy presented in political advertisements. Our results suggest higher levels of social vigilantism are related to greater intentions to counterargue and better memory for attitude-incongruent information. These findings extend our understanding of individual differences in how people process and respond to controversial social and political discourse.
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spelling pubmed-104454872023-08-24 The role of individual differences in resistance to persuasion on memory for political advertisements Miller, Stuart S. Hutson, John P. Strain, Megan L. Smith, Tim J. Palavamäki, Maria Loschky, Lester C. Saucier, Donald A. Front Psychol Psychology When people see political advertisements on a polarized issue they take a stance on, what factors influence how they respond to and remember the adverts contents? Across three studies, we tested competing hypotheses about how individual differences in social vigilantism (i.e., attitude superiority) and need for cognition relate to intentions to resist attitude change and memory for political advertisements concerning abortion. In Experiments 1 and 2, we examined participants’ intentions to use resistance strategies to preserve their pre-existing attitudes about abortion, by either engaging against opposing opinions or disengaging from them. In Experiment 3, we examined participants’ memory for information about both sides of the controversy presented in political advertisements. Our results suggest higher levels of social vigilantism are related to greater intentions to counterargue and better memory for attitude-incongruent information. These findings extend our understanding of individual differences in how people process and respond to controversial social and political discourse. Frontiers Media S.A. 2023-08-09 /pmc/articles/PMC10445487/ /pubmed/37621945 http://dx.doi.org/10.3389/fpsyg.2023.1196209 Text en Copyright © 2023 Miller, Hutson, Strain, Smith, Palavamäki, Loschky and Saucier. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Miller, Stuart S.
Hutson, John P.
Strain, Megan L.
Smith, Tim J.
Palavamäki, Maria
Loschky, Lester C.
Saucier, Donald A.
The role of individual differences in resistance to persuasion on memory for political advertisements
title The role of individual differences in resistance to persuasion on memory for political advertisements
title_full The role of individual differences in resistance to persuasion on memory for political advertisements
title_fullStr The role of individual differences in resistance to persuasion on memory for political advertisements
title_full_unstemmed The role of individual differences in resistance to persuasion on memory for political advertisements
title_short The role of individual differences in resistance to persuasion on memory for political advertisements
title_sort role of individual differences in resistance to persuasion on memory for political advertisements
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10445487/
https://www.ncbi.nlm.nih.gov/pubmed/37621945
http://dx.doi.org/10.3389/fpsyg.2023.1196209
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