Consumers’ Corporate Social Responsibility Perception and Anti-Consumer Awareness: Roles of Compassion and Corporate Social Responsibility Authenticity in South Korea

This study examines the effect of consumers’ perceptions of corporate social responsibility (CSR) on their anti-consumer awareness. Specifically, this study aims to uncover the mechanisms through which the consumer’s CSR perception relates to their formation of anti-consumer awareness. A survey desi...

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Detalles Bibliográficos
Autores principales: Ko, Sung-Hoon, Kim, Ji-Young, Choi, Yongjun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10451378/
https://www.ncbi.nlm.nih.gov/pubmed/37622762
http://dx.doi.org/10.3390/bs13080622

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10451378/
https://www.ncbi.nlm.nih.gov/pubmed/37622762
http://dx.doi.org/10.3390/bs13080622

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