Factors Affecting Purchase Intention of Hanfu: Considering Product Identification, Cultural Motivation, and Perceived Authenticity

With the trend of national cultural confidence and the growing appreciation for aesthetic diversity, traditional apparel from different countries or regions has become a driving force in the clothing industry. Hanfu, an emerging trend that industrializes traditional culture, has garnered increasing...

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Detalles Bibliográficos
Autores principales: Li, Xianyue, Niu, Yongge, Xu, Jiuping
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10451945/
https://www.ncbi.nlm.nih.gov/pubmed/37622829
http://dx.doi.org/10.3390/bs13080689

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10451945/
https://www.ncbi.nlm.nih.gov/pubmed/37622829
http://dx.doi.org/10.3390/bs13080689

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