Application of augmented reality in museums – Factors influencing the learning motivation and effectiveness

Technology advancement has led to the successful and broad application of augmented reality approach in museums. Several literature works have supported the influence of augmented reality in education. However, relatively few studies have been carried out on augmented reality in museum and relevant educational influence. Thus, this study aims to identify educational effectiveness by employing augmented reality in museum and conducting research and analysis on related theories and empirical evidence. In this context, the research is based on the theoretical and conceptual frameworks of relevant literature. Further, integrate them into a functional research prototype and framework to acknowledge the positive influence between the visitors’ acceptance, employ augmented reality in museum, and increase learning motivation. Also, the mutual positive relationship between learning motivation and learning effectiveness will be realized. The consequences of mutual effect among all the variables in this study have convinced the relationship of intermediary influence between augmented reality in museum and learning effectiveness.