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Consumer Likelihood to Seek Information on OTC Medicines

There is concern as to whether the public use OTC (over-the-counter) medicines with due diligence. The objective was to quantify the likelihood and extent people would seek information on OTC medicines in relation to 10 non-medicine products as a surrogate of the importance consumers place on them....

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Autores principales: Taylor, Jeffrey G., Ayosanmi, Oluwasola S., Sansgiry, Sujit S., Perepelkin, Jason P.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10458986/
https://www.ncbi.nlm.nih.gov/pubmed/37624083
http://dx.doi.org/10.3390/pharmacy11040128
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author Taylor, Jeffrey G.
Ayosanmi, Oluwasola S.
Sansgiry, Sujit S.
Perepelkin, Jason P.
author_facet Taylor, Jeffrey G.
Ayosanmi, Oluwasola S.
Sansgiry, Sujit S.
Perepelkin, Jason P.
author_sort Taylor, Jeffrey G.
collection PubMed
description There is concern as to whether the public use OTC (over-the-counter) medicines with due diligence. The objective was to quantify the likelihood and extent people would seek information on OTC medicines in relation to 10 non-medicine products as a surrogate of the importance consumers place on them. Citizens of one Canadian province estimated the likelihood and extent (scale of 1 to 10) they would search for information when considering a purchase. The survey had two lists—a MIXED products list (5 OTC medicine categories and 10 non-medicine products) and an OTC MEDICINES list (15 categories). Five hundred and seventy-five surveys were obtained (response rate 19.2 percent). The average age was 63.0 years and 61.6 percent were female. The mean search likelihood for the 15 products on the MIXED list ranged from 2.2 to 7.4. There was more intention to search for information involving OTC medicines (mean = 5.0) than non-medicine products (mean = 4.1). There was a weak positive correlation in search likelihood relative to OTC medicine familiarity. This study revealed that the likelihood of searching for information prior to purchase is not particularly robust. With a plethora of information currently available to consumers, motivation to access it is what may need attention.
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spelling pubmed-104589862023-08-27 Consumer Likelihood to Seek Information on OTC Medicines Taylor, Jeffrey G. Ayosanmi, Oluwasola S. Sansgiry, Sujit S. Perepelkin, Jason P. Pharmacy (Basel) Article There is concern as to whether the public use OTC (over-the-counter) medicines with due diligence. The objective was to quantify the likelihood and extent people would seek information on OTC medicines in relation to 10 non-medicine products as a surrogate of the importance consumers place on them. Citizens of one Canadian province estimated the likelihood and extent (scale of 1 to 10) they would search for information when considering a purchase. The survey had two lists—a MIXED products list (5 OTC medicine categories and 10 non-medicine products) and an OTC MEDICINES list (15 categories). Five hundred and seventy-five surveys were obtained (response rate 19.2 percent). The average age was 63.0 years and 61.6 percent were female. The mean search likelihood for the 15 products on the MIXED list ranged from 2.2 to 7.4. There was more intention to search for information involving OTC medicines (mean = 5.0) than non-medicine products (mean = 4.1). There was a weak positive correlation in search likelihood relative to OTC medicine familiarity. This study revealed that the likelihood of searching for information prior to purchase is not particularly robust. With a plethora of information currently available to consumers, motivation to access it is what may need attention. MDPI 2023-08-11 /pmc/articles/PMC10458986/ /pubmed/37624083 http://dx.doi.org/10.3390/pharmacy11040128 Text en © 2023 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Taylor, Jeffrey G.
Ayosanmi, Oluwasola S.
Sansgiry, Sujit S.
Perepelkin, Jason P.
Consumer Likelihood to Seek Information on OTC Medicines
title Consumer Likelihood to Seek Information on OTC Medicines
title_full Consumer Likelihood to Seek Information on OTC Medicines
title_fullStr Consumer Likelihood to Seek Information on OTC Medicines
title_full_unstemmed Consumer Likelihood to Seek Information on OTC Medicines
title_short Consumer Likelihood to Seek Information on OTC Medicines
title_sort consumer likelihood to seek information on otc medicines
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10458986/
https://www.ncbi.nlm.nih.gov/pubmed/37624083
http://dx.doi.org/10.3390/pharmacy11040128
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