The background assimilation effect: Facial emotional perception is affected by surrounding stimuli

The perception of facial emotion is not only determined by the physical features of the face itself but also be influenced by the emotional information of the background or surrounding information. However, the details of such effect are not fully understood. Here, the authors tested the perceived emotion of a target face surrounded by stimuli with different levels of emotional valence. In Experiment 1, four types of objects were divided into three groups (negative, unpleasant flowers and unpleasant animals; mildly negative (neutral), houses; positive, pleasant flowers). In Experiment 2, three groups of surrounding faces with different social–emotional valence (negative, neutral, and positive) were formed with the memory of affective personal knowledge. The data from two experiments showed that the perception of facial emotion can be influenced and modulated by the emotional valence of the surrounding stimuli, which can be explained by assimilation: the positive stimuli increased the valence of a target face, while the negative stimuli comparatively decreased it. Furthermore, the neutral stimuli also increased the valence of the target, which could be explained by the social positive effect. Therefore, the process of assimilation is likely to be a high-level emotional cognition rather than a low-level visual perception. The results of this study may help us better understand face perception in realistic scenarios.