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Access to and utilization of local digital marketing platforms in potato marketing in Kenya
The agricultural sector in Kenya has witnessed a proliferation of marketing platforms in recent years. However, there has been a noticeable reluctance among farmers to adopt and utilize these platforms for marketing their produce. In light of this, the present study aimed to identify the factors inf...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10469985/ https://www.ncbi.nlm.nih.gov/pubmed/37664732 http://dx.doi.org/10.1016/j.heliyon.2023.e19320 |